Email marketing is one of the best things to do for any business and one of the most profitable online marketing strategies for many reasons. However, with the high number of benefits of email marketing, they also have very little sides. Find out the advantages and disadvantages of email marketing.
Probably the biggest benefit of an email marketing strategy is being able to communicate with its customers at one click with a click of the “Subscriber” button. This method of online marketing is not only cost-effective, but due to its low cost and accuracy, high ROI is due to the ability to convert its customers into additional revenue.
Advantages of Email Marketing:
Speedup Business – One of the benefits of email marketing strategy for small businesses is that the time it takes to create e-mail newsletters is much less than creating a campaign for traditional media. You can take advantage of an e-mail template already made to speed up this process or make your own and reuse it.
Viral – Emails make it easy for people to press ahead and send them to your friends in your contact list. This allows your message to spread viral, which means that there is also a great advantage of the benefits of email marketing strategies for small businesses.
Flexible design – You can send plain text, graphics, or attach files – whatever suits your message best. An alternative to design options gives you the opportunity to express your business branding.
Scalable – Email marketing can be used to access larger audiences or smaller targeted lists.
Personalization and Partition – With Email Marketing you can personalize messages. You can also segment your marketing list so that your customers receive messages from you in which they are interested – it will help promote their engagement with you.
Shareable – It’s easy for people to forward and share your email content, which creates your reputation by word-of-mouth or viral marketing. This can help new customers to become followers of your brand.
Conversions and increased sales – If you have a new promotion, people can click the link and follow your call-to-action immediately. Email marketing is also effective in every step of the purchase process. For example, you can influence someone to choose your product, nurture customer relationship transactions and also encourage future purchases.
Cost effective – The cost of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media location costs.
Eco-Friendly – Email marketing is better for the environment than direct marketing by mail because nothing is printed.
Time Savings – By automation, you can trigger emails sent to customers based on the actions performed on your website – e.g. When a user signs up on your website, send a welcome email or if someone leaves an online shopping cart then issue a discount incentive email. Once you develop a template, you can reuse it for many email campaigns.
Real Time Marketing – Through email marketing you can connect with customers in real time. By using automated triggers such as website activity, recent purchases, or shopping cart abandonment, you can reach the right audience at the right time, in the right place and with the right offer.
Measurable – You can use web analytics software to evaluate the success of a campaign. You can easily test various copy, subject lines and designs that are most effective. This allows you to optimize future campaigns.
Benchmark – You can compare your results against others in your industry. There are many free email marketing benchmarking reports available – you will find this by searching online. Benchmarking data can help you assess and prioritize improvement opportunities.
Test before you send – Acknowledging the subject line, call-to-action, personalization, email copy, image or message A / B ensure that your email content is as effective as you can before sending it.
Less intrusion – Unlike telephone marketing, recipients can read your message at a time, which suits them.
Disadvantages of Email Marketing:
Spamming – Commercial email or ‘spam’ harasses consumers. If your messages are not targeted to the right people, the recipient can delete your email or unsubscribe. You need to make sure that your email complies with marketing privacy and data protection rules, and that it is targeted properly to people who want to receive it. The ‘click through rate’ for untargeted email is likely to be very low.
Breaking the law – Be aware that due to spammers there are very strict laws around the world and it is easy to break them. Know the rules about spam in countries you are working with, and make sure you do not break them. In Australia, you can read the Spam Act and prevent these email marketing losses from coming to you.
Undelivered emails – Poorly designed emails can not be delivered The email title of the email or some spam keywords in content are likely to be filtered by email software and internet service providers. If you do not keep your marketing lists up to date, you will get wrong email addresses, which means that your messages will not reach the right person.
Design Problems – Your email should be designed so that it appears as many devices and email providers should be in. You can face a trade off between design and functionality. Some people choose to receive text-only emails, consider if your case will look like if this is the case.
Size Issues – Files must be small enough to download quickly. Emails with many images can take a very long time to load to lose your audience’s interest.
Resources and Skills – For a successful email campaign, you need to make sure that you have the right copy, design and marketing list. If you do not have time or skill at home, consider outsourcing some of these elements.
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