You have something to share with fans of your fans, too long for social media posts, is also focused for a blog post. You need an email newsletter. As a small business, it is important to maximize email marketing to reach out to your target audience and build relationships with current and potential customers. Your limited budget should not stop you from searching for email marketing products because different companies offer their services for free, which you can use to take advantage of your business marketing.
This article will tell you what free email marketing software offers, in fact, you’re getting from each of these offers, so you can compare the best options.
There are countless options available for email marketing tools to choose from. Each of them also offers various plans and payment options. Getting a free email marketing software comes with some pros and cons. Here are some of the things that you have to think about beforehand:
- Free – The most obvious and valuable benefit of free plans, of course, is capable of using the product offerings at any cost. Your credit card information is not collected and you can use the system as long as you want without commitments.
- No advance investment – Signing up for a free plan is a great way for you to test water. You can test the system and its capabilities to see if it matches your workflows without any upfront investment.
- Access to the necessary facilities – A free email marketing tool offers you the necessary features that you need to start your email marketing campaign. They are also scalable, so once your business and marketing demand grows, you can easily upgrade premium plans in the same platform.
- No/limited advanced features – There are variations in the facilities offered by different products – some include advanced features while others reserve it for their premium plans. You may need some features that are not in plans like A / B testing, Autoresponders, Spam Filter Diagnostics and Social Media Monitoring. If so, it is more cost-effective to upgrade to affordable premium plans, which have the features you really need.
- Limitations – Even if you can use free plans as long as you want, there are limitations to its features. For example, free email marketing tools usually have a limited number of customers or emails that you send per month or day.
also read: What are the Benefits of Email Marketing?
MailChimp is one of the most popular email marketing products of today, especially for small businesses. Its campaign builder lets you easily send email messages that are relevant to your message – whether it’s for a product launch or news announcement. Some of its features include email templates, in-suite apps, integration for e-commerce platforms and targeted analytics among others. You can also target your customers based on past sales, preferences and behavior.
Free plan: MailChimp’s Free Plan, “New Business,” enables you to send 12,000 emails per month to 2,000 customers. It includes automation, built-in signup form, reports and data Insight and campaign creation without the necessary coding.
Paid plans: Start with $10/month. It periodically sends unlimited, unlocks email delivery, predicts demographics, predictions and chat support.
Email Elastic is a platform that specializes in bulk email marketing for any business size. While you may prefer to use an easy-to-use service with no coding requirements, you can appreciate the elite email’s HTTP API and SMTP API services that give you more freedom to customize and automate your email campaigns. It also has pre-made templates, email designers, email personalization and autoresponder or drip campaigns.
Free plan: The Basic plan provides you with 150,000 emails per month. This is split for up to 5,000 emails per day. If you exceed this allocation, you’ll only pay $0.09 for every additional 1,000 emails sent. All accounts get the same inclusions and they only vary based on the threshold of emails sent monthly.
Paid plans: Start at $9/month. Upgrading to the paid plan, Unlimited Plan Send unlimited emails with all the core marketing features. It also has Unlimited Pro Plan Go pro when you need elite class in marketing tools.
3. Wix ShoutOut
Wix ShoutOut is a simple email marketing software designed for small businesses. It simplifies how you create and share email newsletters using your email marketing tools, designer-built templates and intuitive builders. This allows you to customize the design of email by changing colors, text font and background among others. It also ensures that your email campaigns will look good on any device as they are ready for mobile.
It also has features like Contact Integration, Social Media Tools and Statistics Tracker based on your campaign’s open, view and click rates. Since this is a product of Wix, which is a strong website builder, Wix ShoutOut works best with the website built on your platform. You can also subscribe to the product itself as well.
Free plan: It includes a course of 3 ShoutOuts per month where you can send up to 5,000 emails. This resets every first day of the month.
Paid plans: Start at $4.90/month. The Basic Plan gives you 4 ShoutOuts/month, 10,000 contacts, and 9,500 emails/month. To unlock more advanced features, it also has Business Essential and Pro Unlimited plans.
Reachmail is a tool for creating online email and sending mass marketing campaigns. It offers hundreds of templates to choose from advanced tools such as social media sharing, message testing, autoresponders, surveys, transactional emails and APIs. Other features include A/B testing, SMTP and Spam Checker equipment.
Free plan: You can send 15,000 emails per month to your 5,000 subscribers. This already includes a wide array of features mentioned above.
Paid plans: Start at $10/month. Unlock more subscribers (from 7,500 subscribers), remove Reachmail branding, and access Google Analytics, inbox email previews, and priority sending.
NetHunt is a CRM tool that has full integration with Gmail, which creates a reliable tool for increasing your email in customer-focused campaigns. This is an effective tool that divides your leads and lets you target the right audience. You can personalize messages, create mailing lists, and use your mass mailing option to your customers through your email.
Free plan: It’s available for 2 users with unlimited folders, record fields, saved views, and follow-ups. You also get 200 email campaigns per month, as well as email and link tracking. This already includes reporting, mobile apps, API and Zapier integration, and permissions management.
Paid plans: Start at $24/user/month. This unlocks unlimited users, email, and link tracking. Email campaigns limit also increase up to 2,000 emails per day.
MailerLite is an email marketing solution designed for bloggers and small businesses. It will be easy for beginners to create and send their first email because there are so many tutorials, notices and notes available at each stage. This includes drag-and-drop editor, custom HTML editor, rich text editor, built-in photo editing feature, newsletter design template and file manager, etc.
Free plan: Get access to the product’s full features. You can send an unlimited number of email campaigns per month to 1,000 subscribers.
Paid plans: Start at $10/month. Since MailerLite’s plans are priced according to the number of your subscribers, you’ll only pay more as your subscriber list grows.
MailJet is a Paris based email marketing software that sends emails, tracks and distributes both for marketing and transaction purposes. Passport, its intuitive drag-and-drop editor, lets you easily create email campaigns with free, responsive email and newsletter templates. You can personalize the email and see how it looks from the end of the receiver so that it can be ensured that it is well prepared. Other features include contact management, API sending and statistics for targeted marketing.
Free plan: Send 6,000 emails per month or up to 200 emails per day. The free plan already includes full API access, unlimited contacts, advanced email editor, and advanced statistics.
Paid plans: Start at 8.04/month. The Basic plan containing essential features eliminates the limit on daily sending, removes MailJet branding, and provides 24/7 support. Premium and Enterprise plans are also available.
8. HubSpot CRM
HubSpot CRM is a completely free tool that streamlines your system for organizing, tracking and nurturing. As one of HubSpot products, one of the most trusted marketing platforms in the marketing industry, you can not do HubSpot CRM for features. Since this product has not made any plans, you will find all its inclusions at no cost. If you want to start using the features you can easily do so when you sign up for a HubSpot CRM free app here.
This is in the first place of this list, because there are offerings that are available only on paid versions of other products. For example, you can schedule and line up the delivery of email for a possibility for an individual sequence. Reduce the time it takes to send repetitive emails by saving the template and tracking your performance and which ones are effective. It is also integrated with Gmail, G-suite and Outlook versions.
In addition, its real-time notifications notify you when the receiver opens the email and downloads the attachment. This lets you follow immediately while email campaigns are still fresh in your leadership’s mind. Timeliness is important in today’s marketing campaigns, today many competitions have to face the brand, especially online.
Free plan: In addition to all the features mentioned, HubSpot CRM’s forever free plan also stores up to 1 million contacts and companies and an unlimited number of users.
Paid plans: None. HubSpot CRM is completely free. Meanwhile, you can maximize its features by connecting it with HubSpot’s other main products—Marketing Hub and Sales Hub—for an all-in-one marketing solution.
Zoho campaign, Zoho’s email marketing platform, is designed to create, send and track email campaigns for small to medium sized businesses. It connects with other applications of the Zoho ecosystem. Therefore, if you are already using the Zoho app, especially the Zoho CRM, then this product must also be included for your email marketing needs. It automates email marketing with permission-based access and personalized campaigns.
Free plan: The forever free plan gives you 12,000 emails/month for up to 2,000 subscribers.
Paid plans: Start at $5/month. It has a monthly subscription based on your number of subscribers and a pay-as-you-go plan that’s priced based on email credits.
Benchmark shines in its intuitive email designer, which uses a drag-and-drop editor. It creates a good platform for beginners with an eye for design to create responsive email. You can also edit photos right on your editor and can add effects, stickers, and texts. Creating auto-response, surveys and surveys is also streamlined, which you can preview on mobile or desktop mode.
Free plan: Send 14,000 emails to up to 2,000 subscribers per month. It has the drag-and-drop editor, responsive templates, signup forms, Google Analytics tracking, and basic drip campaigns, among others.
Paid plans: Start at $13.99/month. Plans range from Medium, Large, and Extra Large to Massive based on the number of subscribers and email sent. Aside from unlocking advanced features, only premium plans have access to Benchmark’s Automation Pro feature.
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